by M. Louisa Locke
In the spring of 2010, just six months after I published Maids of Misfortune, the first novel in my Victorian San Francisco Mystery series, I published a short story in that series called Dandy Detects. Besides the fact that I wanted to give a character from the first book, a young Boston Terrier named Dandy, the chance to star, my primary reason for writing the story at that time was for marketing purposes.
It is hard to imagine, but in 2010, the indie author movement was in its infancy, there were only a few indie authors achieving much visible success, and selling books at 99 cents was the new—and very controversial— strategy that these authors recommended. Their logic, which has proven quite valid, was that a reader would be more likely to take a chance on an unknown author if the price of the…
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